In many lotteries, there were jackpot prizes which could be won if have the winning number or the sequence. This amount would sometimes roll over to next drawing which would eventually increase the prize money. These lotteries were very popular when the jackpot was rolled several times in order to make the winning amount an unusually high jackpot. There were many states in US where the players were asked to choose in advance about the amount of jackpot that should be paid to them if in case they win the lottery. There were a certain limit set and the tickets were sold at that amount only. After the jackpot money was won, state use to deduct the taxes from the winning amount and paid the rest to the winner.
In 1970’s, lottery commission came with an idea of instant cash or prize. They introduced scratch cards which use to devise the winner with the money won instantly. The cards or the tickets or the scratchers were very popular at that time because of the instant cash it fetched. The lottery companies even organized lotteries with several themes which again heightened the interest of people in lotto europe.
These scratch games were very popular for a specified period of time and they allowed the winners to buy multiple tickets at one time. One player sometimes became the winner of multiple tickets. The main prize money was ranging from hundreds to thousands of dollars. Many lotteries also came up with the idea of sponsoring trips, coupons of movies, restaurants, theatre. Many lotteries offered vehicles and certain products from a famous brand or merchandise. Such winnings were often exclusive of taxes and benefited the players a lot. However, the winnings by the lottery commission were asked to pay the taxes to the federal and the state government. The site was also teamed up with many companies and sports brands for the products that would be offered as prizes. There were famous celebrities and people who use to come and publicize the game and their brands which they were endorsing. This also fetched brand companies a great deal of profits and increased their sales manifold and even benefited the lottery organizers by saving a substantial amount as profits.
This would give the companies a proper platform to advertise and endorse their products in front of huge audience. People would patiently view all the advertisements in order keep their attention in the game.